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CULTURA

1st part - Firm presentation

a) Global presentation

The first Cultura shop was created in 1998 by Philippe Van Der Wees. This bookseller’s son has had very early a strong taste for books, the pleasure to discover things and make things be discovered. Moreover, Philippe liked being in touch with customers and all this increased his passion for culture. Creating a new concept of cultural shop, Philippe Van Der Wees has realized his dream: to offer to a majority of people a new approach of culture and a new business of cultural goods. People have an important choice; we can find almost everything in Cultura shops.
There are mainly located in commercial zones, on the outskirts of cities. Their size is between 1500 and 3000m² and their conception conveys notion such as conviviality, comfort and human warmth.
Cultura creates about 200 jobs per year and the salesmen have a training adapted to the universe of cultural leisure. These ones propose a quality service for......

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Approximate Word Count: 4948
Approximate Pages: 20 (250 words per double-spaced page)

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