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Dyson

INTRODUCTION

With the aim to explore a range of Innovation Management concepts, we are going to look more precisely to a study case: Dyson, Hoover and the bagless vacuum cleaner.

James Dyson is a man who likes to make things work better. With his research team he has developed products that have achieved sales of over $10 billion worldwide.
James Dyson's first product, the Sea Truck, was launched in 1970 while he was studying at the Royal College of Art in London. A few years later came the award-winning Ballbarrow - instead of a wheel it had a ball which stopped it sinking into soft ground. Then there was the Wheelboat and the Trolleyball. Even the integral hose, seen on most upright vacuum cleaners, is a Dyson invention.
In 1978, while vacuuming his home, James Dyson realized his bag vacuum cleaner was constantly losing suction power. He noticed how dust quickly clogged the pores of the bag and blocked the airflow, so that suction dropped rapidly. He set to work to solve......


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Approximate Word Count: 2969
Approximate Pages: 12 (250 words per double-spaced page)

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