Starbucks
About Starbucks
Based in Seattle, Starbucks operates almost 10,000 coffee shops in over 30 countries. The company sells coffee drinks and beans, pastries, and other food items and beverages, as well as mugs, coffeemakers, coffee grinders, and storage containers at stores under the name Starbuck's. The company also sells its beans to more than 4,200 restaurants, businesses, airlines, and hotels.
1. Target customer
Starbucks targets both males and females, mainly 18-30 year olds, but really does cater for all age's needs. Since young children don't usually drink coffee, Starbucks offers a range of non-coffee beverages to cater for the whole family. Such a non-coffee beverages include summer drink favors also well known as Frappucino and all sorts of fine quality teas and water. In addition, hanging out in Starbucks gives the impression of being very with it and most of the people sitting in the stores give off the images of having some sort of social status. Starbucks customers......
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