Junk Mail And The Art Of Hype
The art of hype pervades advertising of all kinds. You can see it everywhere you go. It's characterized by its extensive use of exclamation points, big words, powerful colors, and giant pictures. You're sure to see several trademark symbols and percentages that they claim you will save. What they hide are the details which are quite often exceptions to their claims and end up rendering their savings minuscule
. These details are usually confined to "fine print" which they expect no one to read.
No where is hype more prevalent, and indeed necessary, than in junk mail. The very fact that hype is so prevalent says a lot about the reader of junk mail. It implies that they have a short attention span and are unconcerned and unconvinced by details: they are emotionally driven. However, much of it can probably be attributed to the desensitization against the effects of junk mail. Even the pictures they show have a lot to say about what they imply their audience is......
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Junk Mail And The Art Of Hype
Junk Mail And The Art Of Hype. The art of hype pervades advertising of all
kinds. You can see it everywhere you go. It's characterized ...
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