Apple Risks
As you know, Apple has been enjoying a very nice ride over the last couple of years. When you took over the company again in 1997, the future looked bleak. Today, however, we have a market cap of 105 billion, ahead of Dell and behind Intel. Our iPod device owns more than 70% of the MP3 player market. Four billion songs have been purchased legally from iTunes. The iPhone is changing the entire wireless industry. And even the Mac OS, once thought to be dead, has doubled its US market share from 3% to 6% since 2003.
All of this should be cause for incredible optimism. But danger lurks on the horizon. As we look forward, the same factors that have propelled our rise in recent years, could also accelerate our fall, unless we are careful.
Historically, Apple has distinguished itself through the quality and innovativeness of its products. From the first personal computer to the first GUI OS to the first point-and-click mouse, Apple has been on the leading edge in creating products......
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