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Essay – factors that influence pro-social behaviour

What is pro-social behaviour? It is the voluntary actions that are intended to help or benefit another individual or group of individuals. This definition refers to the consequences of a person’s actions, motivations and their behaviour; behaviours which include a broad range of activities: sharing, comforting, rescuing, and helping.
But there are a many different factors that influence this behaviour, that affect one's decision to give, share, and help.
A lot of social psychological research focuses on anti-social behaviour. This essay will look at the other side of the coin and focus on pro-social behaviour, specifically helping behaviour and altruism. It will look at what causes people to help or not help and the phenomenon of altruism, the act of helping other for no discernable reward.

The factors that influence pro-social behaviour include cultural differences, personality variables, gender differences, the......

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Approximate Word Count: 759
Approximate Pages: 4 (250 words per double-spaced page)

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