Business Proposal For Sirius Satellite Radio Inc
Business Proposal for Sirius Satellite Radio Inc.
Joseph Gipson
March 1, 2008
Abstract
The following is a proposal for Sirius Satellite Radio to gain exclusive rights to Division 1 college football. It examines Sirius' current business model and how this new line of programming could be incorporated in to the existing model.
Sirius Satellite Radio offers advertisement free, subscription based, satellite radio service in the United States and Canada. Sirius was founded in 1990 as Satellite CD Radio Inc., but, according to Radio Ink, officially changed it's name, to the current designation, in 1999. According to Yahoo Finance, they are listed on the Nasdaq 100 under the service industry and have the designation SIRI. The company is run by CEO Mel Karmazin. The CFO and Executive Vice President is David J Frear. Jame E Meyer is the President of Operations and sales. Scott A. Greenstein is the current President of Entertainment and Sports Operations. Finally, Patrick......
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Approximate Word Count: 1749
Approximate Pages: 7 (250 words per double-spaced page)
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