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Ebay In Asia

eBay came to China in 2003 through its acquisition of Eachnet. Many analysts thought that eBay's China operation would be as successful as in the United States. When eBay failed in Japan, it should have learned from its mistakes in applying its American model to an Asian country. Their competitor Eachnet’s management team had staked out a commanding lead in the online auction sector, controlling nearly 80% of the market. They had strong international and domestic experience and were close to their customers.
eBay made many mistakes just by looking at the four Ps (product, place, promotion, and pricing). Instead of taking the time to survey the market and find out what was most important to their customers they took what worked in the American market and tried to shove it down the Chinese throats. A perfect example would be their Paypal option. The average customer in China wants a full proof payment method. eBay’s competitors used a plan where payment was not given until the......


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Approximate Word Count: 534
Approximate Pages: 3 (250 words per double-spaced page)

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