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Describe the changes in the firm’s value chain before and after June 2005. (4 & 5)

Before June 2005

Primary activities
Inbound Logistics - couldn’t see the importance of what clients need and getting their ideas;
- no web-based technology to help clients to utilize.
Operations - outdated technology do not provide relevant client data such as real-time
stock quotes and transaction histories to clients without using appropriate
software.
Sales and
Marketing - unawareness of how much the Retail Brokerage division is important:
even though it is the important division that encompasses all the essential
factors for sales such as comprehensive brokerage, investment and financial services, it wasn’t supported but rather disregarded.
Service - divisions not integrated: no support for employees;
- no proper maintenance of computerized systems so brokers were unable to
rely on the IT to help maintain client portfolios.
Outbound Logistics - not user friendly......

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Approximate Word Count: 434
Approximate Pages: 2 (250 words per double-spaced page)

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