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3M Optical Systems: Case Brief

As Andy Wong, how would you handle the authorization for expenditure for the re-launch of the privacy screen?
As Andy Wong, I would take the proposal to one of my senior-level mentors for support. The OS unit has already tried and failed three times with the microlouvered filter and high level support would benefit both Wong and Guehler in this case. If Guehler sees that other areas of 3M are in support of the authorization for expenditure, then he will not have to be concerned about the OS unit’s credibility – this gives Wong a significant plus. If, however, Wong is unable to garner the support from his mentors in order to give this AFE the standing it needs, I would not recommend backing the project. The price point of $175 is a serious concern, the sales forecast seems inflated, and other companies already have a strong presence in the market for this type of item. Instead, I would have to opt for rejecting the proposed expenditure and......

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Approximate Word Count: 1267
Approximate Pages: 6 (250 words per double-spaced page)

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