Music Video Analysis: 99 Problems
About the Music Video
Both Jay-Z’s third single album “99 Problems” and its corresponding music video were released in 2004. Although Jay-Z is known today as a famous rapper and a producer of Roc-A-Fella record label, he did not start off with the most fortunate setting. The music video portrays the ghetto of Brooklyn, New York in the 1990s and illustrates the struggles that Jay-Z had to go through during his career in order to reach the top of the music industry. This hip-hop music video won “three MVPA awards in 2005, MTV Video Music Awards, Video of the Year, and the Best Male Video” (Wikipedia).
Primary Audience
The primary audience for this music video is African American males. The second verse of the music video shows Jay-Z getting pulled over by a Caucasian policeman for something coming out from a discriminating heart—he gets pulled over for driving fifty-five miles per hour in a fifty-four mph zone. Feeling discriminated, Jay-Z raps about what......
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Approximate Word Count: 1590
Approximate Pages: 7 (250 words per double-spaced page)
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