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The Dynamics of Power and Persuasion

Characterized by multiple parties with interdependent goals, the negotiation process can involve a number of strategies and tactics that help parties maximize their outcomes. Some of the most useful and versatile of these strategies are forms of persuasion. Persuasion aims to change the behavior, attitudes, or beliefs of another party in some way for the benefit of the persuader, but how can one effectively use such a strategy in a negotiation scenario? Persuasion is an activity made necessary by the fact that all of us differ in our goals and there are many ways that one can go about achieving them. We all take part in persuasive activity throughout our regular social interactions every day. There is a great deal of skill and planning that goes into effective persuasion and there are many techniques one can use to implement it productively during a negotiation. However, there are many pitfalls to this tactic and if used haphazardly can......

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Approximate Word Count: 2914
Approximate Pages: 12 (250 words per double-spaced page)

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