Dmps Case
What is your assessment of Elizabeth Winters as a manager of DMPS?
Relationship building
Ms. Winters’ predecessors had learned the hard way the importance of an integrated peer network. When Maddox reorganised the divisions in 1999 in order to encourage collaboration and enhance the combination of expertise across units, he unintentionally separated the marketing and product development teams. Similarly, as some DMPS employees had noted, CW tended to isolate their new ventures “while they were ‘incubating’ ” – possibly stemming from the existing culture that valued individual contributions over combined efforts – and that there was indeed a need to have a more integrated network of groups.
An important first step that Ms. Winters took was the way that she moved rapidly to take advantage of top level management support given to her by Nick Kennedy and Anita Fields to meet with mid level management. This helped to achieve two objectives. Firstly she managed to......
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Approximate Word Count: 1632
Approximate Pages: 7 (250 words per double-spaced page)
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