Mobile Advertising
Mobile Advertising: Friend or Foe?
Billboards are long gone. TV’s are as well. Newspapers, sayonara! The next form of advertising is upon us and is exploding onto the market. Mobile Advertising is the term coined to represent not moving persuasion grabbers, but advertisements coming through cell phones. The newest trend is here and is becoming a fad worldwide but there are concerns. Is this new form of advertising right or wrong; and does it take infiltrating our privacy to the next extreme?
There are essentially two sides to this new fad. One being that it is a great thing and could provide relative advertising of local restaurants when searching online from a mobile phone.
“Tying ads to online searches from mobile phones is another potential goldmine. A subscriber typing in “pizza” for instance, could receive ads for nearby pizza parlours along with his generic search results. Such a customer, mobile operators hope, is likely to be more grateful than annoyed......
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Approximate Word Count: 760
Approximate Pages: 4 (250 words per double-spaced page)
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