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FACULTY OF BUILT ENVIRONMENT, ART AND DESIGN
(DEPARTMENT OF CONSTRUCTION MANAGEMENT)

Assignment No.1

STRATEGIC DEVELOPMENT PLAN

Simon Lukas Bayer: 13821922
Simon Martinengo: 13728874
Frederick Jacobus Hugo: 13617723
Ronald Gigmai: 13559964

Assignment presented as part of the requirements of the unit of
Strategic Project Management 641 (10900)
Lecturer: Steve Klomp

Word Count: 4,676

14.04.2008

CONTENTS:
LIST OF FIGURES IV
LIST OF ACRONYMS 4
1 NEED AND THE MARKET ANALYSIS 1
2 CURRENT AND FUTURE MARKET SITUATION 1
3 INTERNAL ENVIRONMENT ANALYSIS OF CARNIVAL CORPORATION 2
3.1 Mission Statement 2
3.2 Management 2
3.3 Goals and Values 3
3.4 Corporate Culture 3
3.5 Core Competencies 3
3.6 Marketing 3
3.7 Research and Development 3
3.8 Information Systems 4
3.9 Financial Performance 4
3.10 Market Share 4
3.11 Resources and Capabilities of Carnival Corporation 4
3.12 Strengths 4
3.13 Weaknesses 4
4 EXTERNAL ENVIRONMENTAL FOR CARNIVAL CORPORATION......

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Approximate Word Count: 5185
Approximate Pages: 21 (250 words per double-spaced page)

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