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In 80s civil optics industry, the competition of telescopes market was extremely
fierce, due to the functional similarity of the products and the relatively stable
size of the entire market. However, the action of one of the market intruders –
Meade, implied the potential change of this situation.
In 1993, a US based optics devices provider, Meade Instrumental Corporation
introduced its first auto aligned system, which overthrew the traditional manual
star positioning and searching procedure by integrating the whole process into
one computerized system. Accompanying by its newly designed mechanical
equator mount and control system, ‘sky align by pushing one button’ was no
longer a dream. At first, the whole system could only be considered by some of
the observation stations due to its super high price. But high cost did not last
long. In the late 90s, triggered by cost reduction of the main material and 3 yrs
re-design, Meade launched its brand new ETX series......

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Approximate Word Count: 489
Approximate Pages: 2 (250 words per double-spaced page)

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