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JetBlue is a low-cost domestic airline in the United States that utilizes a combination of low-cost and value-added differentiation as its market strategy. From its launch in February 2000 to the time of the case, the airline grew to become the 11th largest player in the airline industry in a short span of 4 years.
Moving into the growth phase, JetBlue transitions from launch mode to an established product stage where it needs to focus on growth of scale. Executive leadership has determined that JetBlue must increase its existing route network by adding service to mid-sized markets. Vincent Stabile, Vice President of People for JetBlue Airways has a challenge: How must the organization understand the current organizational structure’s successes and evolve these learnings to support this growth?
JetBlue’s core strategy capitalizes upon superior customer service paired with a low-cost structure achieved through use of brand new single model planes that reduced maintenance and......

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Approximate Word Count: 1037
Approximate Pages: 5 (250 words per double-spaced page)

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