Abercrombie And Fitch: Marketing Towards Teens
Abercrombie and Fitch
Marketing can make all of the difference in the world when it comes to attracting customers to your establishment. In this day and age, marketers know that sex sells. It is more acceptable in certain areas of business than others. For example, an ad in the men’s magazine, GQ, might have an ad of hundreds of scantily clad women running after a man on the beach, alluding to the fact that his scent (Axe deodorant) is so great, that they all want him. And if you want women all over you, then you should use this deodorant as well.
However, sexual ads/products aren’t always the best way to promote your company. Take the clothing retailer, Abercrombie and Fitch. Back in 2005, they churned out some t-shirts with “themes”. These shirts were aimed at college-age girls and they had controversial one-liners on them, such as; “Who needs a brain when you have these,” or “I had a nightmare I was a brunette.” And “Give me something to scream......
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