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The past two decades have been characterized as a merger mania time. A lot of consolidations have occurred. Nevertheless, these mergers have failed to achieve the expected results. In general, the financial track record of recent mergers is, in fact, immeasurable. It appears that the proposed efficiencies of scale often do not materialize, but the merger boom continues and globalization is a contributing factor. However, the cultural, political, psychological and geographical improvements of cross-cultural integration have been tremendous. The objective of this research is to analyze the full cultural scope of the much-publicized DaimlerChrysler merger and their subsequent experience.
DaimlerChrysler AG is a major automobile and truck manufacturer and financial services provider (through DaimlerChrysler Financial Services). The company also owns a major stake in aerospace group EADS.
DaimlerChrysler was formed in 1998 by the merger of Daimler-Benz, the manufacturer of......

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Approximate Word Count: 1066
Approximate Pages: 5 (250 words per double-spaced page)

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