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Definition
Market share can be defined as the percentage of all sales within a market that is held by one brand / product or company. Market share can be measured in several ways. However, the two most important measures are by:
- Sales revenue
- Sales volume (the number of units sold)
Examples of market share
Market share information on the UK clothing retail market is summarised below:
Position Brand Sales(£'m) Market Share (%) Number of Outlets
1 Marks & Spencer 2,743 10.2 315
2 Next 1,708 6.3 333
3 Arcadia 1,609 5.9 1,603
4 Debenhams 1,076 4.0 97
5 Asda 963 3.6 215
6 Matalan 776 2.9 137
7 Tesco 710 2.6 588
8 Bhs 631 2.3 163
9 New Look 552 2.1 573
10 John Lewis 482 1.8 25
Total of Top 10 11,250 41.8
UK Market 26,911 100.0
Source; Deutsche Bank 2002
The UK clothing market, as defined by Deutsche Bank in their recent report, is valued at £26.9 billion. It is one of the most concentrated retail markets in Europe, with the top ten retailers accounting......

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Approximate Word Count: 395
Approximate Pages: 2 (250 words per double-spaced page)

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