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Benchmarking Global Communications

Global Communications Benchmarking
Oliver
MBA 500
University of Phoenix
September 26, 2007

Many companies throughout the world face opportunities like Global Communications daily. Just like Global Communications, their management decisions, both ethically and morally, can have a long bitter sweet taste on their employees and the communities for which they live. Pillowtex, Inc and Philip Morris, USA are two such company’s. One thought about restructuring with ethics and morals in mind. The other did not.
Conventional wisdom holds that cigarettes are relatively recession proof. However in today’s difficult economy, U.S. smokers are paying more per pack than ever before. Thanks to hefty tax hikes, more consumers are quitting smoking, than starting. The industry has also has increased competition from discount brands. The merger of tobacco giants, R.J. Reynolds Tobacco Corporation and rival Brown & Williamson and lastly, numerous lawsuits that prompting the Master......


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Approximate Word Count: 1303
Approximate Pages: 6 (250 words per double-spaced page)

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