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Case Study Of Midland Property

Section Contents Page
1 Executive Summary P.3
2 Organization Background and Competitor Analysis
 Background
 Mission Statement and Organizational Values
 General Environment Analysis
 Competitors Analysis
 SWOT Analysis
 External Analysis:-Porter’s five forces model
 Financial Statement Analysis P.4-17
3 Key Issues and Problems P.17-20
4 Recommendations
 Short-term
 Long-term P.20-22
5 Implementation Plan P.22-
6 Conclusion P.
7 Appendix P.

Section 1 Executive Summary

In this field project, our study company is Midland Group. It is the chain property agency with the longest history in Hong Kong. We only focus on property agency residential services only, due to the relevant information we got from interview. We have conducted an interview with one of the CEO in Midland Group, Dr. Sidney Sze. We talked about the Midland group’s different business units from residence agencies to financial services subsidiaries. We address......


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Approximate Word Count: 4636
Approximate Pages: 19 (250 words per double-spaced page)

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