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Will Design Be The Next Big Issue In Marketing

Mac Millan English dictionnary for advanced learners, Mac Millan Publishers Limited, Oxford 2002, p. 375
2 APCI, Definition of design, http://www.apci.asso.fr/design_uk/index.php, 1/12/2007
3 IDEM
4 AMA, AMA Adopts New Definition of Marketing, http://www.marketingpower.com/content21257.php, 23/1/2008
5 MATHIEU Jean-Pierre, ‘’Design et Marketing : Fondements et Méthodes ‘’, L’Harmattan, Paris 2006, p. 315
6 Kevin Lane Keller, Brian Sternthal, and Alice Tybout (2002), “Three Questions You Need to Ask About Your Brand,” Harvard Business Review, September, 80 (9), 80-89
7 3M, http://solutions.3m.com/wps/portal/3M/en_US/scotch?WT.mc_id=keymatch, 23/1/2008
9 MATHIEU Jean-Pierre, ‘’Design et Marketing : Fondements et Méthodes ‘’, L’Harmattan, Paris 2006, p. 315
10 RedBull, “Company, As time goes by, A truly global brand”, http://www.redbull.com/images/historysection/pdf/3/RB_Case_Study_London_Business_School0904.pdf, 23/1/2008
11 Investopedia,......


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Approximate Word Count: 408
Approximate Pages: 2 (250 words per double-spaced page)

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