Fishy Chips
Fishy Chips
Advanced Topics in Marketing
Unit 2 Individual Project
April 1, 2008
Abstract
Knowing what you want your audience to know is very important before you advertise to them. Sometimes what you may say in one country could mean something different in another. Word association and pronunciation are very important to consider.
Fishy Chips
As companies are marketing there products, they really should consider whom they are marketing to and also what they want there customers to understand. Word association is different from one country to the next. Even though a company may say one thing in one country it may mean something in another. They really should have someone in the country that is receiving the information review it first so they are saying the correct thing. Saying the wrong information could really give a company a bad name and then leave a bad taste in customer’s mouth.
The first example is the COLGATE-PALMOLIVE industry. They advertised the......
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Approximate Word Count: 1173
Approximate Pages: 5 (250 words per double-spaced page)
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