Guide For Writing A Marketing Plan
THE MARKETING CONCEPT
GUIDE FOR WRITTEN ASSIGNMENTS
All marketing subjects place great emphasis on the development of written and oral communications skills. This section sets out style guidelines for written assignments for use in this subject (HBM110). The Harvard style of referencing is required for all written assessments submitted for HBM110.
The library has also published a useful guide (free from the information desk) titled “How to find out Bibliographies and Footnotes” – this information is also available form Swinburne library web site. Please note that textual references rather than footnotes are used in the Harvard system.
1 Some Hints on Getting Started
All assignments in HBM110 The Marketing Concept are designed to illustrate not only theory but also the practical applications of this theory to marketing practice. For each assignment, students should:
• carefully read the appropriate chapter(s) in their text, and
• search out (and then......
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