Improving Sports Channels
TotalGP.com
Objective
To create compelling content that drives significant traffic through to the venture and generates substantial income for PA Sporting Life and Jordan F1.
Background: Sporting Life – the partner of choice
We are innovative. We were the first UK sports website to launch (in 1997) and we continue the trend with leading edge product development. This included Europe’s first ever live racing webcast in February from Ascot.
We are immediate. Our live coverage is unparalleled. We have an array of desktop scoreboard, vidiprinters and tickers that mean our users get all the news and all the results first. Bar none.
We are authoritative. Our parent company, the Press Association, is one of the world’s most respected sources for sports news. Add this to our breadth of coverage and we have become the ‘website of record’ for sports fans.
Our aim is to be the leading website worldwide for the provision of information about UK sport. We believe......
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Approximate Word Count: 1970
Approximate Pages: 8 (250 words per double-spaced page)
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