Markting Environment - Australian Grape Growing Industry
Introduction
This analysis intends to discuss the macro and micro environments that are currently impacting on the grape growing industry within Australia. IBIS.com.au defines the grape growing industry as “organisations mainly engaged in growing or sun-drying grapes from vineyards. Grape growers purchase raw materials such as herbicides, pesticides, bird nets and irrigation systems” (IBIS.com.au). The grapes are a highly perishable and seasonal agricultural product (www.winesa.asn.au). In 2006-7, of the 1.53 million tonnes of grapes produced in Australia, 1.4 million tonnes were crushed which is 93% of total grape production. The other 7% were sold to fruit wholesalers as table grapes and sultanas (abs.gov.au). Hence this analysis will mainly focus on the impact of wine grapes. There are around 8,000 grape growing vineyards in Australia, approximately 80% are owned by private enterprise and 20% owned by wine producing organisations. The grape growing industry employs more......
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Approximate Word Count: 2526
Approximate Pages: 11 (250 words per double-spaced page)
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Markting Environment - Australian Grape Growing Industry
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