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Discussion of the case: - cultural norms, Fair and lovely and advertising

According to my opinion its is not ethical to sell the product that is at best, only mild effective because at a spur of the moment the consumer one feel it is the best but as the time goes on one understands the difference and realizes that their trust and loyalty with implicit understanding have been impeached and this may affect the brand in certain ways like pricing, promotion and may be distribution. The product fair and lovely lightens the skin which is called the miracle worker and provides the result within the four weeks of the use but dermatologist have already explained the reasons that it is never going to last forever but on the contrary it is going to have a temporary effect because of bleaching.
It is not ethical to exploit cultural norms and values to, promote the product as the cultural norms and values plays an integral part in promoting the product but point should be considered that......

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Approximate Word Count: 635
Approximate Pages: 3 (250 words per double-spaced page)

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