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Apple Assignment 2007/2008

_________________________

Historically, what were Apple’s major competitive advantages?

• Industrial design/Hardware design.
• Apples focus and vision.
• Integrated approach with software, hardware and service.
• Patents covering technology, “look and feel�, interfaces and methods.
• Strong legal team to enforce the above.
• Dedicated market shares.
• Ease of use.
• Strong brand.
• Brand loyalty.
• Marketing.
• Steve Jobs.

Analyse the structure of the personal computer industry over the last 15 years. How have the dynamics of the PC industry changed?

At the beginning of the 1990s the structure of the personal computer industry changed dramatically after several decades of relative stability. IBM dominance of the PC industry and its role as coordinator of the “IBM-compatible� standard started to erode in the late 1980s. It attempted to regain control of the PC standard by connecting it to......

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Approximate Word Count: 3522
Approximate Pages: 15 (250 words per double-spaced page)

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