Advertising And Public Relations In The United States
From their beginning, advertising and public relations has played a major roll in the advancement of the major forms of mass communications. Each has influenced printing, radio, television and cable, and the internet in various ways. If it were not for advertising and public relations, these forms of communication may not be what they are today.
The origin of advertising extends to around three thousand years before Christ. While the advertising in this time was very simple, merely outdoor signs made of wood or stone hung outside merchant shops, it was effective in helping business owners attract customers (Campbell 2007 p. 385). Early Egyptians had criers go through town announcing things and in Pompeii, archeologists discovered advertising messages painted on walls (Campbell 2007 p. 385). Early media ads consisted of various posters, handbills and printed brochures. These posters, handbills and printed brochures were developed and were being distributed as early as the......
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