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American popular culture has always been a market for sales. Everything that is and has made pop culture what it is in America has been built through commercialization. The ability to sell the main product and then the countless other revenue items that go with that product define American culture. Today in the United States a person would be hard-pressed to fined a movie showing in theaters that does not have a soundtrack out, t-shirt even action figures that go along with it. So where did this idea of marketing out come from? Simple. Star Wars.
Thanks to the cultural influence of George Lucas’ Star Wars there is not a director in Hollywood that doesn’t look to cash in through other forms of movie sales. In late 1975 George Lucas began directing something that would soon become one of America’s biggest works of the 20th century.
Firstly, it is apparent that Star Wars has gained a place in Western culture verbiage. This is evident of the fact that Star Wars is easily......

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Approximate Word Count: 1024
Approximate Pages: 5 (250 words per double-spaced page)

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