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MKTG 101 – Principles of Marketing
Group 6
Section 5
Professor Bruce Wilson

Case 12
Paper Products, Inc.
Group Case 1

Prepared by:
Vaccarezza, Andrew M
Jiang, Benson X
Longcrier, Emily N
Benson, Brooke E
Kalachik, Tatyana
Konkel, Meghanne B
Lay, Tiffanie N
Skinner, David

March 21, 2007

TABLE OF CONTENTS

Introduction 1
Executive Summary 1
Major Relevant Issues 2
Central Problem 2
Implications 3
Alternative Solutions 4
Recommended Solution 5

Introduction

For this case study our group, Group 6, has decided to review Case #12 dealing with Paper Products, Inc. This case study concerns the company PPI and its biggest client, Office Center, Inc. We will begin by considering the major relevant issues in the case and then identify what the problem is. Once the problem is identified, we will outline what some of the implications are if PPI should decide to honor OCI’s request or deny their request. Finally, we will recommend a solution which is......

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Approximate Word Count: 2510
Approximate Pages: 11 (250 words per double-spaced page)

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