Delaware Humane Association
The Delaware Humane Association's mission is to rescue and enhance the welfare of companion animals. To achieve their goal, DHA looks to the community for assistance through volunteers and pet adopters. With limited space and funds available, DHA needs to increase the amount of pet adopters and volunteers that the organization receives each year. To do so, The Marketing Company has created a marketing plan which is targeted toward senior citizens living in Delaware. Currently, DHA does not put forth a great effort to promote senior citizen involvement within the organization. The only DHA marketing that is geared toward senior citizens is the senior discounts on pet adoption, which is only advertised on the organization’s website. With an increasing senior population in Delaware and the benefits of having seniors involved with DHA for the organization and the seniors themselves, DHA needs to adopt a marketing plan to target elderly citizens.
Currently, DHA only has one......
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Approximate Word Count: 2281
Approximate Pages: 10 (250 words per double-spaced page)
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