Starbucks
STARBUCKS
The year is 1971. At the time, most of the coffee being consumed in the United States consisted of finely ground coffee sold in vacuum-sealed tins. The coffee definitely was not gourmet and sales have begun to decline. Along came three friends, Zev Siegl, Gordon Bowker, and Gerald Baldwin with the urge to start a new business. But what business would they start? One day, a light bulb finally went off in their heads as they decided their new business would be in gourmet coffee.
The idea first grew its roots as Sigel, Bowker, and Baldwin traveled together in Europe. The coffee served in Europe was extremely different than the kind Americans were used to drinking. European coffee was rich and dark. After returning home, Baldwin had a taste of Alfred Peet’s fine coffee. Alfred Peet was a coffee roaster from Holland who after having a taste of American coffee, decided to open up a shop to offer a better tasting coffee. After Baldwin had a taste of Peet’s coffee, him and......
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Approximate Pages: 7 (250 words per double-spaced page)
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