Methodolgy
‘Although the main focus of discourse analysis is on language, it is not concerned with language alone. It also examines the context of communication: who is communicating with whom and why.’
(Cook: ‘The Discourse of Advertising:1992:3)
3.0 Methodology
3.1 Data Collection.
For the primary focus of my research assignment, three ‘popular’ magazines were selected which would provide a comparable sample in terms of readerships; Redline (December, 2002), Gardener’s World (April 2002) and Cosmopolitan (March 2004). Further to this, issue 335 of Auto Freeway (27th November 2003) was acquired for the second segment of the research assignment.
3.2 Data Selection.
The multitude of advertisements featured within the publications meant that a precise, systematic analysis of them all would not have complied with the space and time constraints placed upon this project. Therefore, a total of eleven advertisements were selected from the three ‘popular’......
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