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Ipod: Leader Or Follower

Running head: APPLE and the iPod: Leader or Follower

APPLE and the iPod: Leader or Follower
Robert Connell
Columbia Southern University,
Advanced Marketing MBA 5501-06E-2

Abstract
The Apple iPod has been the leader in the mp3 portable digital media player since its introduction to the public. There have been players before it, digital, am/fm, or tape players that have proven the market is worldwide and open to anyone. The challenge was to build a player that could take the lead in the industry, create and implement a strategic marketing plan, and gain the loyalty of the customer base for years to come.

Apple and the iPod: Leader or Follower
In almost every gymnasium, running track, or airplane that one has the chance to partake in will see a person wearing a set of headphones listening to some sort of digital media. The players are small and easily navigated by the user, showing that they are very easy to manage. The round scrolling touchpad, sleek design,......


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Approximate Word Count: 1259
Approximate Pages: 6 (250 words per double-spaced page)

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