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Semiotics Summary

For each of us and for organisations in general the effective use of information is a critical success factor. You only need to think of the assignments you need to complete and the demand for a diverse and unified communication of information being required.

There are two broad paradigms for dealing with information:
• Information as a ‘substance’ flowing through a system (Stamper et.al.)
• Information as a ‘process’ ie a social activity of making and maintaining relationships (Cheek et.al.)

We have chosen the later paradigm, however both need modelling approaches which allow us to collect and communicate knowledge and information effectively.

Daniel Bell (1973) coined the expression ‘the post-industrial society’. In this society a substantial proportion of the population are employed or involved in the work of information collection and communication. In this sense we can see that information has become a commodity which......

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Approximate Word Count: 1285
Approximate Pages: 6 (250 words per double-spaced page)

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