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Table of Contents

1. Introduction ………………………………………….….3
2. Advertising in today´s society…………………………..3
3. Advertising agencies and the making of an ad………….4
3.1. Keywords…………………………………………………………...4
3.2. Very important for the advertiser: the "AIDA formula"……….5
4. Advertisement types………………………………………5
4.1. Above the line………………………………………………………5
4.2. Below the Line………….…………………………………………..6
5. Taking a commercial to pieces………………...…….…...7
6. The Influence of Advertisements on the Customers´ Shopping
Behaviour……………………………………………………..7
6.1. Psychological tricks…………………………………………………7
7. How to avoid "advertising traps"…………………………8......

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Approximate Word Count: 1584
Approximate Pages: 7 (250 words per double-spaced page)

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