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Table of content
The executive summary…………………………………………………….. 2
1. History of Ansoff Matrix.………………………………………………… 3
2. Introduction………………………………………………………………. . 3
3. Model Use and the Applicability………………………………………….. 5
3.1 Market Penetration…………………………………………........ 5
3.2 Market development…………………………………………….. 7
3.3 Product Development………………………………………….. .. 7
3.4 Diversification………………………………………………… … 9
4. The Advantages…………………………………………………………… 12
5. The Risks……….……………………………………………………… … 12
6.......

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Approximate Word Count: 2921
Approximate Pages: 12 (250 words per double-spaced page)

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