Tapal Distribution
TAPAL
--------------------
D I S T R I B U T O R S.
Tapal deals only with distributors on contract basis with no other intermediaries involved. They do not extend credits to their primary customers and all their sales are cash based. The contract comprises of a specification of a complete volume of the market, Tapal’s share in the market, the profit margin of the distributor, the sales that will be made by the distributor, as well as the complete route plan of the distribution network. After this the operational and managerial responsibilities are up to the distributor himself.
Tapal chooses their distributors after analyzing their complete financial background and Public Relations. They provide the distributors with a detailed description of the distribution network; all the costs and expenses involved and when the distributor agrees the contract is signed. This contract involves the condition that the distributor has to be brand loyal, pro-active and cannot deal with......
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