Ducati Corse: The Making Of A Grand-Prix Motor Cycle
Chapter 1. Ducati Corse’s rise and fall in the MotoGP competition
1.1 2003: The Magical Mystery Tournament
In 2003, despite being a new entrant in the FIM Road Racing World Championship Grand Prix series (or MotoGP), the Ducati team experienced a great deal of success, including a victory and nine podium finishes. In this section we will explore what factors may have contributed towards this unexpected achievement. As we shall see later on in section 1.2, some of these success-factors were at the heart of Ducati’s rude awakening in the subsequent year.
Following a change in regulations In 2001, Ducati Corse first decided to enter MotoGP. While the company had previously been very successful in the only other major motorcycle racing series, the World Superbike, there was a strong realization that manufacturing a bike for the sole purpose of racing was a new and challenging avenue for the company to develop state of the art technologies and build more brand awareness. As a......
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Approximate Pages: 11 (250 words per double-spaced page)
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