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Annually, Fortune magazine releases a list of the top 500 largest companies in the United States (Time Warner Co., 2008). Being ranked no. 44 in 2008, Microsoft has increased its revenues 15.4% since 2006 because of its continued efforts to release latest technology (Time Warner Co., 2008). To understand how Microsoft continues to lead in profits, sales and technology, the consumer must realize internal and external factors influence how Microsoft performs and operates. In depth, Microsoft’s planning functions are influenced by the consumer’s need, which continues to influence Microsoft’s products and services. The purpose of this paper is to identify and explain the internal and external factors which impact the planning functions of management within Microsoft Corporation.
The internal desire to conquer all world markets in the software business is very challenging but Microsoft has proven it can be done with careful planning in regard to rapid change. Externally, the......

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Approximate Word Count: 1364
Approximate Pages: 6 (250 words per double-spaced page)

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