Starbucks, Mcdonalds And Marketing Strategy
Starbucks, McDonalds and Marketing Strategy
Both McDonalds and Starbucks are looking into dayparts penetration as a growth strategy: McDonalds now owns the breakfast segment and is moving fast to take over the afternoon and evening segments, Starbucks is moving in the other direction and going from primarily a breakfast and afternoon snack stop to lunch and evening
Starbucks is still focused on opening new stores whereas McDonalds seems to have slowed down it’s expansion, these expansion funds seem to be re-allocated to improving stores and service.
At this stage, I’d bet my money on the success of McDonalds’s strategy and here’s why:
Dayparts expansion is natural to McDonalds: the brand stands for fast food and afternoon and evening snacks are… well, fast food. Starbucks on the other hand stands for coffee, and coffee is great in the morning or an afternoon pick-me-up for some consumers, but one hardly makes a quick leap from coffee to evening snacks or lunch......
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Approximate Word Count: 417
Approximate Pages: 2 (250 words per double-spaced page)
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