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KAIZEN in Formula One?

Situation:
Toyota is the largest carmaker in the world. On April 2007 it overtook the US giant automaker GM for the first time.
So, what is the problem then? Since Toyota joined the Formula One in 2002 it has never won a race or ended a season in better than fourth place. Toyota F1 team is a top spender in this industry, with around $500m a year, but cannot beat Ferrari and McLaren. This gives hard time to Toyota’s chiefs, who are not familiar with the situation of not meeting goals.
The importance of being a winning team in F1 cannot be overestimated. Since Ferrari won its consecutive five F1 championships in the years 2000- 2004, its commercial cars sales have boosted massively. Success in F1 allows you to implement the newest technology in your commercial cars and also benefit from massive popularity and exposure in the races.

The Dilemma:
Toyota’s outstanding success in the automaker industry is highly attributed to the Toyota Production......

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Approximate Word Count: 575
Approximate Pages: 3 (250 words per double-spaced page)

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