Greening Of The Hospitality Industry: Towards Mandatory Green Labelling
GREENING OF THE HOSPITALITY INDUSTRY:
TOWARDS A CONSISTENT, MANDATORY, RATING STYLE GREEN HOTEL LABELING SYSTEM
AN ARTICLE BY VERITY ILEY
FOR THE ATTENTION OF THE EDITORIAL BOARD: HEATHER HARTWELL
‘JOURNAL OF FUTURE INDUSTRY ISSUES.’
IN PARTIAL COMPLETION OF BA (HONS) INTERNATIONAL HOSPITALITY MANAGEMENT
14TH MAY 2008
ABSTRACT:
Environmental issues are of increasing concern nationally and globally. Consumers expect hotels to be environmentally friendly which is found to influence their purchasing decisions. Consumers rely on hotel labeling to clearly inform them of the companies contribution. The increasing perception that consumers are influenced by labeling has lead to an increase in faux eco-tourism or ‘green washing,’ as a method to gaining competitive advantage, mainly through the use of misleading ‘green’ claims. This does not allow the consumer to make a clear and informed choice, green claims interfere with certification program labeling, and......
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Approximate Word Count: 4800
Approximate Pages: 20 (250 words per double-spaced page)
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