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SUPPLY CHAIN CASE STUDY-
TSINGTAO BREWERY

Course Code: OMGT 1021
Course Name: Supply Chain Principles
Students:
Date of Submission: 13/10/2006

TABLE OF CONTENT
Executive Summary 4
1. Introduction 6
1.1 Investigation 6
1.2 Objectives 6
1.3 Assumptions 7
1.4 Scope 7
2. Current Situation 8
2.1 Tsingtao brewery-marketing and business strategy 8
2.2 Tsingtao brewery-supply chain policy and strategy 9
2.3Tsingtao brewery-supply chain management…………………………………………….11
3. IssuesIdentified 12
3.1 Distribution network 12
3.2 Information flow 13
3.3 Inventory level 14
4. Analyses 15
4.1 SWOT Analyses---the current situation of Tsingtao beer supply chain 15
4.1.1 Strengths: 15
4.1.2 Weaknesses: 15
4.1.3 Opportunities: 16
4.1.4 Threats: 16
4.2 GAP Analysis--- Tsingtao beer’ supply chain 17
5. Recommendation 20
5.1 Putting the retailer first 20
5.2 Looking across the fences 21
5.3 Shifting the gear in racing relationship 21......

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Approximate Word Count: 4346
Approximate Pages: 18 (250 words per double-spaced page)

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