Trend Analysis: Fad Diets
Fad Diets
Any American with a television set has surely seen an infomercial by some company touting the next fool proof diet scheme. These diet plans claim that customers will lose twenty, thirty, or many more pounds in weeks. Americans are obsessed with dieting, and rightly so. Today, thirty-three percent of the population is classified as being obese, or extremely over weight. This alarming statistic has risen almost ten percent from figures in the 1980s. At any time there are fifteen to thirty-five percent of Americans actively trying to lose weight. (Maynard) Therefore, with the population looking for a quick and easy fix for their weight issues, many turn to the fad diets. Americans spend forty billion dollars annually on dieting, so there is no wonder why there are so many companies trying to get their piece of the dieting pie. However, most of these diets are not based upon solid nutritional information. Many of these diets call for the dieter to only eat certain......
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