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Manufacturer Brand and Private Brand

“To survive in such a competitive market place, companies must build brands in order to create a strong differentiation in the market, attract customers with a credible value proposition and to constantly engage customers in ways that would endear them to the brand and to the company� said Martin Roll, the brand guru. These words encompass the whole ethos behind investment in branding.

Manufacturers with their financial prowess invest huge amount of money to make their brand name visible to the consumers against its competitors. This huge spending, if successful may ensure a strong brand and a loyal customer base.

Successful retailers became inspired by the success of manufacturers and came up with products using their own brand name. This was ensured by outsourcing production activities of their products to other manufacturers. This naturally left the retailers to concentrate more on marketing their product and developing their......

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Approximate Word Count: 1827
Approximate Pages: 8 (250 words per double-spaced page)

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