Hindi Film Industry
INTRODUCTION
The bollywood industry is one of the largest industries in India, though it is still not considered to be a mainstream industry because of its highly unorganised structure. Nevertheless it cannot be denied that it is one of the most lucrative and highly volatile sectors, where a film can make or break careers.
The movie industry largely depends on the audience, the consuming public for its revenue. The way and means to reach this diverse audience is through promotions.
Where once, the only source of promotions was “word of mouth”, today there are diverse mediums available. Promotions have become an integral part of the movie budget. Promotions have taken the pride of place in a movie’s marketing campaign. As with any product or offering for which promotions are necessary, it is so with movies too.
These days, promotions start from the day the movie is announced and go on till the day the red carpet premiere takes place. Promotions in themselves have......
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