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B2B and B2C Marketing Differences
One the first steps in all marketing is to determine niche-market, a defined group of potential customers sharing common characteristics that delineates their interest in specific products or services (Schneider, 2007). This commonality is universal in Web site ecommerce to both B2B and B2C. Although both are similar in many ways, each is both distinguishably different. The differences create a need to review and research the platforms of how their functional differences affect ecommerce.
Different basic Web site models are used in ecommerce. They range from the simple static pages of a brochureware site to the elaborate interactive online store; many Web sites combine several of the basic models. However, each model has its own unique characteristics that distinguish if from the others and importance should be placed on these differences.
A brochureware site is a marketing site that electronically aids in the buying and selling process. A......

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Approximate Word Count: 1569
Approximate Pages: 7 (250 words per double-spaced page)

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